ONE20 analyzes and quantifies data from numerous categories such as the favorites and least favorites for:
- Travel Centers
- Amenities by Chain: Showers, Cleanliness, Parking, Staff Friendliness, Restaurants
- Loyalty Programs
- Travel Center Mobile Apps
- Sit-Down and Quick-Serve Restaurants
- Online shopping experience
- Technology Devices
- Mobile Carriers
- Entertainment Choices
- Social Media
Outside of general ratings and reviews, the reports will:
- Compile driver demographics/profiles
- Identify daily spending and purchasing habits in areas such as technology and leisure
ONE20 analysts review the data to identify trends and themes, in order to tell a story that until now has never been told: how drivers really feel about the businesses that serve them. As the program matures, it will go even deeper and identify how weather and weekdays/times can influence driver ratings and give additional context to TopONE20 data in real-time.
The program will also recognize top-rated locations that will receive “Voted TopONE20” decals for their stores signifying them as a top location as voted by the American truckers.
• More informed product decisions
• Selling strategy based on location, time and demographic
• Identify brand inconsistencies
• Know who to partner with based on your target audience
• Identify the most used products and services
Want to learn more about TopONE20? Interested in purchasing this report to make better decisions as a business?